Jony Ive (1967-now) is a British designer best known for his contributions to the iMac, iPod and iPhone. There are 2 quotes listed below chronologically.
1. "Very often design is the most immediate way of defining what products become in people's minds." (Interview with BBC, 2002)
2. "So much of what we try to do is get to a point where the solution seems inevitable: you know, you think, 'Of course its that way, why would it be any other way?' It looks so obvious, but that sense of inevitability in the solution is really hard to achieve." (Interview with Icon Magazine, 2003)
